MJ AUTOTRADER
Investment Information Memorandum
ABN: 79 800 143 975 | Gold Coast, Queensland, Australia
A high-turnover, asset-backed vehicle trading business is seeking a working capital partner.
MJ Autotrader is a profitable, already-operating dealership based on the Gold Coast, Queensland. The business moves vehicles across two distinct and complementary segments — affordable to mid-market and high-performance — and is now seeking up to $1,000,000 AUD in working capital to expand its stock and grow turnover.
This is not a startup. This is not a turnaround. This is a working capital expansion of a model that is already generating sales.
At a Glance
📍 Location
Based in Molendinar, Gold Coast — servicing the Gold Coast and Brisbane corridor
🚗 Two Segments
Affordable to mid-market ($7,000–$15,000) and high-performance ($30,000+)
🔄 Turnover
Average vehicle turnover period of approximately five weeks, based on current trading
💰 Return Target
Targeting a return of up to 10% per completed cycle, subject to timing and sale outcomes
🔧 Operational Edge
In-house workshop and finance capability — a genuine operational advantage
📄 Structure
Working capital facility only — this is not an equity offer
INVESTOR ELIGIBILITY
Introduction
This opportunity is structured to accommodate different types of capital partners, subject to applicable legal and regulatory requirements.
Investor Eligibility
Participation in this opportunity is primarily intended for wholesale and sophisticated investors, as defined under the Corporations Act 2001. This typically includes individuals or entities that meet one or more of the following criteria:
- Net assets of at least $2.5 million; or
- Gross income of at least $250,000 per annum for the past two financial years; or
- An investment of $500,000 or more
In addition to wholesale investors, the business may consider participation from other parties under alternative structures, including:
- Private loan arrangements, where capital is provided under a formal loan agreement with agreed terms of repayment and return; and
- Active business partners, where individuals contribute capital and participate in the business in a genuine and ongoing capacity
All participation is subject to review and acceptance by the business, and may be structured on a case-by-case basis to ensure alignment with the nature of the opportunity and applicable regulatory requirements.
Prospective participants are encouraged to seek independent legal and financial advice prior to entering into any arrangement.
Confidentiality Agreement
CONFIDENTIALITY AGREEMENT
By accepting a copy of this Investment Information Memorandum, the recipient agrees that it shall not contact or discuss the contents of this memorandum with any officer, employee, supplier, customer, licensor, franchisee, or associate of MJ Autotrader without the prior consent of MICHENE BRONWEN STANKOVIC.
This Memorandum and further information is supplied on the terms set out above and on the terms contained in a confidentiality agreement entered into by the recipient, the terms of which incorporate the above conditions and contain restrictions on the use of the information, its disclosure, and the conduct of the recipient.
The recipient acknowledges the foregoing, and it is hereby agreed that the terms of the confidentiality agreement are incorporated into and form part of these conditions.
Platform Disclaimer
BIZDEALROOM.COM
BizDealRoom.com ("the Platform") is a digital marketplace operated by MENTORED BUSINESS SALES SERVICES PTY LTD (ABN 56 630 339 150). The following must be clearly understood:
Platform Role
BizDealRoom.com provides a technology platform that enables business owners, vendors, and capital seekers to connect with potential investors, purchasers, and strategic partners. The Platform is a communication medium and digital infrastructure provider only.
Not a Promoter
Neither BizDealRoom.com, MENTORED BUSINESS SALES SERVICES PTY LTD, nor its directors, officers, employees, contractors, or agents are promoters, sponsors, or endorsers of any opportunity listed on the Platform. The Platform does not recommend, endorse, or encourage investment in or purchase of any listed opportunity.
No Verification
The Platform has not verified, audited, or independently confirmed any information contained in this document or any other materials provided by the listing owner. All information has been provided solely by the business owner or their representatives. The Platform makes no representation whatsoever regarding the accuracy, completeness, or reliability of any information presented.
Owner Acting Independently
The owner of MJ Autotrader is acting on their own behalf and has independently chosen to use the Platform to promote this investment opportunity. The owner is solely responsible for all content, representations, claims, and information contained in this memorandum and any associated materials.
No Advisory Services
The Platform does not provide financial advice, legal advice, accounting advice, business advice, investment recommendations, or any professional advisory services. The Platform is not licensed to provide such services and does not purport to do so.
No Due Diligence by Platform
The Platform has not conducted any due diligence on the business, its owners, its financial position, its legal standing, or any aspect of this opportunity. Recipients must conduct their own comprehensive due diligence.
Seek Independent Advice
Any person considering this investment opportunity must seek independent legal, accounting, financial, and business advice from appropriately qualified and licensed professionals before making any decision to invest.
No Liability
To the maximum extent permitted by law, BizDealRoom.com, MENTORED BUSINESS SALES SERVICES PTY LTD, and its directors, officers, employees, and agents accept no liability whatsoever for any loss, damage, cost, or expense arising from or in connection with any investment decision made in reliance on information accessed through the Platform.
Investment Risk Statement
INVESTMENT RISK STATEMENT
Prospective investors should read and understand the following risk disclosures carefully before proceeding.
Capital at Risk
Investing in MJ Autotrader involves significant risks. Investors may lose part or all of their invested capital.
No Guarantees
Neither MJ Autotrader nor its directors guarantee any rate of return, repayment of investment, or successful achievement of planned objectives.
Past Performance
Past performance is not indicative of future results. Investment outcomes may vary substantially from projections or expectations.
External Factors
Market conditions, regulatory changes, operational challenges, and other factors beyond our control may adversely affect investment performance. The value of investments can fluctuate significantly.
Investor Suitability
This investment opportunity is intended for wholesale and sophisticated investors who understand the risks associated with private company investment.
Important Notice
The information contained in this Investment Information Memorandum and any other verbal or written information given in respect of MJ Autotrader ("Information") is provided to the recipient ("you") on the following conditions.
Accuracy
The officers, employees, or consultants of MJ Autotrader ("we, us") make no representation, warranty, or guarantee that the information is complete, accurate, or balanced. Some information has been obtained from third parties and has not been independently verified.
No Warranty
No warranty, representation, or undertaking, whether express or implied, is made, and no responsibility is accepted by the business owner as to the accuracy of any part of this or any further information supplied.
Visual Materials
All visual images, plans, photographs, and projections are indicative only and subject to change.
Not Financial Advice
This document does not constitute, and should not be considered as, financial advice or a recommendation to invest. You must obtain independent legal, financial, and taxation advice before making any investment decision.
Valuation
Neither the business owner nor BizDealRoom.com are valuers and no comment is made as to the value of the company or its shares.
Purpose of This Document
MICHENE BRONWEN STANKOVIC, in the capacity of director of MJ Autotrader 79 800 143 975, has decided to seek investment for growth capital and has chosen to use the BizDealRoom.com platform operated by MENTORED BUSINESS SALES SERVICES PTY LTD (ABN 56 630 339 150) as a communication medium to connect with potential investors.
Owner Responsibility
The business owner is solely responsible for all content in this memorandum. BizDealRoom.com has not prepared, verified, or endorsed this document or its contents.
Purpose of the Memorandum
This Confidential Investment Information Memorandum has been prepared by the business owner for selected parties to assist the recipient in making their own independent appraisal before making any investment decision. The memorandum does not purport to be complete or contain all information that a prospective investor may require.
Projections
All projections have been prepared by the company or their accountants and are subject to uncertainties and contingencies beyond our control.
Currency
All currency amounts are expressed in Australian dollars unless otherwise stated.
Conditions of Issue
CONDITIONS OF ISSUE
01
Acceptance
These conditions are expressly accepted by retention of this document. If not acceptable, return immediately.
02
Independent Evaluation
Recipients must conduct independent review, investigation, and analysis of the investment opportunity with qualified professional advisers.
03
No Representations
No representation or warranty is made as to accuracy, reliability, or completeness of information by either the business owner or BizDealRoom.com.
04
Liability Exclusion
Except where liability cannot be excluded by law, no liability arises for errors or omissions, whether by the business owner or BizDealRoom.com.
05
Projections
Estimates and projections rely on subjective analysis. Discrepancies between forecasts and actual outcomes are typical.
06
Non-Binding
This document does not form part of any investment agreement. Formal agreements will contain all binding representations and warranties.
07
Right to Reject
The company reserves the right to reject any offer without giving reasons and without liability for costs incurred by recipients.
08
Professional Advice Required
Recipients must obtain independent legal, accounting, and financial advice before making any investment decision.
Investor Acknowledgments
By receiving, reviewing, or retaining this Investment Information Memorandum, the recipient expressly acknowledges and agrees to the following:
Opportunity to Review
The recipient has been given adequate and sufficient opportunity to review all information contained in this memorandum and any supplementary materials, and to ask questions of the business owner regarding the investment opportunity.
Non-Reliance
The recipient has not relied upon, and will not rely upon, any information, representation, statement, or opinion contained in this memorandum or made verbally by the business owner, its directors, employees, agents, or any other person in making any decision to invest. The recipient acknowledges that no representation or warranty is made as to the accuracy or completeness of any information provided.
Own Investigations
The recipient confirms they will conduct their own independent investigations, enquiries, and due diligence regarding all aspects of the business, its financial position, operations, legal standing, and prospects before making any investment decision. The recipient accepts full responsibility for their own assessment of the investment opportunity.
Independent Professional Advice
The recipient confirms they will obtain independent legal, accounting, financial, and business advice from appropriately qualified and licensed professionals before making any decision to invest. The recipient acknowledges they have been advised to seek such independent advice.
Assumption of Risk
The recipient acknowledges that investing in private companies involves significant risks, including the potential loss of all invested capital. The recipient accepts all risks associated with any investment made and acknowledges that past performance is not indicative of future results.
Release and Indemnity
To the maximum extent permitted by law, the recipient releases and discharges MJ Autotrader, its directors, officers, employees, agents, and advisers from any and all claims, demands, actions, liabilities, costs, and expenses arising from or in connection with the recipient's investment decision or reliance on any information provided. The recipient indemnifies and holds harmless MJ Autotrader, its directors, officers, employees, agents, and advisers against any loss, damage, cost, or expense arising from any breach of these acknowledgments or any claim made by the recipient contrary to these acknowledgments.
Binding Acknowledgment
These acknowledgments are binding upon the recipient and any entity or person on whose behalf the recipient is acting. Retention of this document constitutes acceptance of these acknowledgments.
1a. A Message from the Founder
"When we launched MJ Autotrader in early 2025, we weren't just opening another car yard — we were building something deliberate."
My partner and I have spent our careers in sales, and we understand what customers want: transparency, value, and vehicles they can trust. We set up in Molendinar on the Gold Coast with a clear focus — affordable and mid-market vehicles with fast turnover, and a specialist niche in high-performance and muscle cars that very few dealerships in South East Queensland can match.
What sets us apart is simple: we know our stock, we know our buyers, and we know how to move vehicles efficiently. Our average vehicle turnover period of approximately five weeks is based on an operational model that has demonstrated consistent turnover to date and underpins the return profile outlined in this memorandum.
Our in-house workshop gives us a genuine competitive edge in the performance vehicle space. We can source, prepare, and present vehicles that other dealers simply cannot. The profit margins in this segment are exceptional, and demand from our existing customer base is consistent and growing.
MJ Autotrader is not here looking for a lifeline. The business is profitable and operating well. What we are seeking is a capital partner who wants to grow with us — to expand our stock levels, increase turnover, and share in a target return of up to 10% per completed cycle, subject to performance.
This memorandum has been prepared to give you a transparent and honest picture of who we are, what we do, and what we are offering. We look forward to the conversation.
Michene Bronwen Stankovic Founder, MJ Autotrader
Executive Summary
Introduction
MJ Autotrader is seeking up to $1,000,000 AUD in working capital to expand vehicle stock, targeting a return of up to 10% per completed cycle, subject to performance, across two distinct and profitable market segments.
2a. Executive Summary
MJ Autotrader is a privately owned used vehicle dealership established in February 2025 and headquartered at a leased industrial facility in Molendinar, Gold Coast, Queensland. The business is already operational and profitable across two complementary market segments: affordable to mid-market passenger vehicles priced between $7,000 and $15,000, and a specialist niche in high-performance and muscle cars delivering significantly higher profit margins.
The business is founded and operated by a husband-and-wife management team supported by an experienced sales and finance manager. The team brings extensive prior experience in the motor vehicle industry and has established a demonstrated operational model within its first year of trading.
MJ Autotrader services customers across the Gold Coast and Greater Brisbane regions and operates with an in-house automotive workshop that provides a material competitive advantage — particularly in the sourcing, preparation, and presentation of high-performance vehicles.
The business is currently profitable and seeking up to $1,000,000 AUD in additional working capital solely for the purpose of expanding vehicle stock. This is not startup funding, nor a rescue or operational capital request — it is a working capital expansion of an already operating model, underpinned by demonstrated sales performance.
The Investment Offer
Capital Sought
Up to $1,000,000 AUD
Structure
Short-term working capital facility (non-equity)
Return
Target return of up to 10% per completed cycle, subject to vehicle sales performance
Purpose
Vehicle stock acquisition only
Arrangements
Open to discussion — cash working capital or stock-in-kind will be considered
Investor returns are performance-based and generated from gross profit margins achieved on vehicle sales. This is a working capital facility, not an equity offering. Capital is deployed into stock, recycled through sales, and returns are realised upon the sale of each vehicle.
This memorandum provides prospective investors with a comprehensive overview of the business, its market position, management team, and growth strategy to support informed investment decisions.
History and Key Business Milestones
Introduction
From a standing start in early 2025, MJ Autotrader has rapidly established itself as a credible and profitable dealership in South East Queensland with a clear track record and growing reputation.
3a. History and Key Business Milestones
MJ Autotrader was established in February 2025 by Michene Bronwen Stankovic and her business partner on the Gold Coast, Queensland. The business was founded on the back of extensive combined experience in sales and the motor vehicle industry, with the founders identifying a clear gap in the market for a dealership that could serve both the volume-driven affordable car segment and the specialist high-performance vehicle niche simultaneously.
1
February 2025 — Business Established
MJ Autotrader officially commenced operations, securing its leased industrial premises in Molendinar, Gold Coast. The facility was selected for its accessibility, workshop capability, and proximity to the Gold Coast–Brisbane corridor.
2
Q1 2025 — First Sales Cycle Completed
The business completed its inaugural five-week vehicle sales cycle, validating the core operational model and demonstrating the reliability of stock turnover in the affordable to mid-market segment.
3
Q2 2025 — High-Performance Niche Activated
The in-house workshop was brought to full operational capacity, enabling the business to begin sourcing, preparing, and selling high-performance and muscle cars — a segment delivering significantly higher profit margins.
4
Q3–Q4 2025 — Consistent Profitability Established
Repeat customer activity, word-of-mouth referrals, and a growing network of vehicle sources contributed to consistent monthly turnover across both market segments.
5
2026 — Working Capital Expansion Initiated
With profitability established and demand exceeding current stock capacity, the business initiated a formal capital raise of up to $1,000,000 AUD to accelerate stock acquisition and growth. This raise represents an expansion of an already operating model — not a startup funding round.
This early trading period has established a functional operating model, forming the basis for the current capital raise.
Typical Customers
Introduction
MJ Autotrader serves three distinct buyer profiles across the Gold Coast and Brisbane — from first-car buyers seeking value, to serious enthusiasts hunting rare high-performance machines.
Customer Segments
4a. Typical Customers
MJ Autotrader has identified and actively services three core customer segments, each with distinct purchasing behaviours, price sensitivities, and vehicle preferences. Understanding these segments is central to the business's stock acquisition strategy and its ability to maintain high inventory turnover to date.
01
Segment 1 — The Value Buyer ($7,000–$15,000)
This customer is typically purchasing their first or second vehicle and is motivated primarily by affordability and reliability. They are often younger buyers, new licence holders, or individuals replacing an older vehicle on a limited budget. In-house finance options are a key drawcard for this group, and MJ Autotrader's ability to facilitate finance arrangements in-house significantly increases conversion rates and average transaction values. This segment drives the highest volume of sales to date and is the primary contributor to the business's average vehicle turnover period of approximately five weeks.
02
Segment 2 — The Mid-Market Buyer ($15,000–$30,000)
This buyer is more considered in their purchase decision and is seeking a combination of value, condition, and features. They may be upgrading from a smaller vehicle, or seeking a reliable family or work vehicle. This segment values the trade-in and consignment options that MJ Autotrader offers and appreciates the transparency of dealing with a specialist independent dealer rather than a large franchise operation.
03
Segment 3 — The Performance Enthusiast ($30,000+)
This is the highest-margin customer segment and one that MJ Autotrader has specifically cultivated. These buyers are often passionate collectors or driving enthusiasts seeking specific high-performance or muscle car models. They are frequently repeat buyers and referrers. Many vehicles in this segment are pre-sold or sourced to order, shortening the effective sales cycle and maximising capital efficiency. The in-house workshop capability allows MJ Autotrader to present these vehicles to a standard that commands premium pricing.
These segments collectively support both consistent sales activity and efficient stock turnover.
Meet the Team
Introduction
MJ Autotrader is led by a dedicated husband-and-wife founding team backed by experienced industry professionals — a tight, skilled group united by a passion for cars and customer outcomes.
5a. Meet the Team
The strength of MJ Autotrader lies not only in its vehicles but in its people. The business has been built around a core team of experienced sales and automotive professionals who bring complementary skills and a shared commitment to delivering exceptional customer outcomes.
Michene Bronwen Stankovic — Co-Founder & Director
Michene is the driving force behind MJ Autotrader's day-to-day operations and customer relationships. With a background in sales and a deep understanding of the motor vehicle market, Michene brings the commercial acumen and customer-first approach that has underpinned the dealership's rapid establishment and early profitability. She oversees stock acquisition, customer sales, and the overall business strategy.
Co-Founder & Operations Director
Michene's business partner and husband Jay Stankovic co-founded MJ Autotrader and brings complementary experience in operations, logistics, and vehicle sourcing. His hands-on involvement in the sales side of the business and his network of vehicle suppliers are central to the business's ability to source quality stock efficiently and cost-effectively.
Finance Manager
MJ Autotrader's in-house Finance Manager is a qualified and experienced professional responsible for structuring customer finance arrangements, managing dealership cash flow, and ensuring compliance with applicable finance and credit regulations. The availability of in-house finance is a significant competitive advantage that improves conversion rates across all three customer segments.
Workshop & Preparation Team
The in-house workshop team is responsible for the inspection, servicing, and preparation of all vehicles prior to sale — and is particularly critical to the high-performance vehicle segment, ensuring each car meets presentation and mechanical standards that justify premium pricing.
The founding team remains actively involved in all key aspects of the business, including stock acquisition, pricing, and sales execution.
SWOT Analysis
Introduction
An honest assessment of MJ Autotrader's internal strengths and weaknesses alongside the external opportunities and threats that will shape the business's trajectory in the years ahead.
6a. SWOT Analysis
Strengths
- Demonstrated vehicle turnover cycle based on current trading: An average vehicle turnover period of approximately five weeks has been demonstrated to date from the business's early months, providing a basis for investor return projections.
- Dual-segment model: Operating across both the high-volume affordable segment and the high-margin performance niche provides revenue diversification and resilience.
- In-house workshop: The ability to service, prepare, and present vehicles internally reduces costs, improves margins, and creates a genuine competitive advantage — particularly in the performance segment.
- In-house finance: Finance capability increases conversion rates and allows the business to capture additional revenue that would otherwise go to third-party lenders.
- Experienced team: The founding team and staff bring prior industry experience, reducing the typical risk associated with early-stage businesses.
Weaknesses
- Early-stage trading history: Having commenced in February 2025, the business has a limited track record, which may require additional due diligence from prospective investors.
- Stock-limited growth: Current profitability is constrained by available stock levels rather than demand — growth is directly dependent on capital availability.
Opportunities
- South East Queensland market growth: The Gold Coast and Brisbane corridor continues to experience strong population growth, driving demand for affordable personal transport.
- Performance vehicle demand: Appetite for muscle cars and high-performance vehicles remains robust, with limited specialist supply from independent dealers.
- Expanded sourcing network: Additional capital enables broader vehicle sourcing, including interstate and auction opportunities.
Threats
- Interest rate sensitivity: Changes to consumer lending rates may affect buyer borrowing capacity in the affordable segment.
- Private sale competition: Online platforms continue to grow private seller activity, though dealer value-adds — finance, warranties, trade-ins — remain a clear differentiator.
Our Products and Services
Introduction
MJ Autotrader offers far more than vehicles — a complete suite of automotive retail services designed to maximise convenience, confidence, and value for every customer who walks through the door.
7a. Our Products or Services
MJ Autotrader operates a multi-service automotive retail model, offering customers a comprehensive range of products and services that extend well beyond the simple sale of a vehicle. This breadth of offering increases per-transaction revenue, improves customer retention, and differentiates the business from private sellers and single-service competitors.
Vehicle Sales
The core product is the sale of quality used vehicles across three price segments: entry-level ($7,000–$15,000), mid-market ($15,000–$30,000), and premium high-performance ($30,000+). Stock is carefully selected for condition, demand, and margin potential, with particular emphasis on vehicles that align with the business's demonstrated vehicle turnover cycle based on current trading.
In-House Finance
MJ Autotrader facilitates finance arrangements directly for customers, removing a significant barrier to purchase for buyers in the affordable and mid-market segments. This service adds revenue to transactions and dramatically improves conversion rates, particularly for first and second car buyers.
Warranties
Vehicle warranties are offered across the stock range, providing buyers with confidence and reducing post-sale risk. Warranty products represent an additional revenue stream and enhance the overall customer value proposition.
Vehicle Sourcing
For customers — particularly in the high-performance segment — who are seeking a specific make, model, or specification that is not currently in stock, MJ Autotrader offers a dedicated sourcing service. This leverages the team's extensive supplier network and workshop capability to locate, assess, and prepare vehicles to order.
Trade-In and Consignment
Customers may trade in their existing vehicle as part of a purchase, or alternatively place their vehicle on consignment with MJ Autotrader for sale on their behalf. Both options support customer acquisition and stock replenishment simultaneously.
Workshop Services
The in-house automotive workshop supports vehicle preparation, pre-sale servicing, and mechanical assessment — ensuring every vehicle sold meets quality standards and is appropriately priced.
This integrated model increases revenue per transaction and supports margin consistency across inventory.
Competitor Analysis
Introduction
MJ Autotrader operates in a competitive but fragmented market — and its dual-segment model, in-house finance, and workshop capability position it distinctly ahead of most local alternatives.
8a. Competitor Analysis
8a. Competitor Analysis
The used vehicle market across the Gold Coast and Brisbane is active and competitive, with participants ranging from large franchised dealerships to small independent yards and private sellers via online platforms. Understanding the competitive landscape is important context for investors assessing MJ Autotrader's market position and defensibility.
Franchised Dealerships
Large franchised operators such as multi-brand used car superstores and manufacturer-backed certified pre-owned programmes represent the upper end of the competitive field. While these operators benefit from brand recognition and marketing budgets, they typically carry higher overheads, operate with less pricing flexibility, and are less agile in sourcing specialist or high-performance stock. MJ Autotrader's lower cost base and specialist knowledge allow it to compete effectively on price and service.
Independent Used Car Dealers
The Gold Coast and Brisbane regions host numerous small to medium independent dealers. While some operate similar business models, relatively few competitors combine affordable-volume sales with a credible high-performance niche, in-house finance, and a workshop operation. This combination is central to MJ Autotrader's differentiated positioning.
Private Sellers (Online Platforms)
Platforms such as Carsales, Gumtree, and Facebook Marketplace have grown the private sale market significantly. However, private sellers cannot offer finance, warranties, trade-ins, or sourcing services — all of which are material reasons why buyers choose a dealer. MJ Autotrader actively leverages these advantages in its customer conversations.
Competitive Advantages Summary
MJ Autotrader's key differentiators are its dual-market specialisation, in-house finance capability, workshop-backed vehicle preparation, and the sourcing service that allows it to fulfil demand that competitors cannot match. These factors collectively support stronger margins, higher conversion, and greater customer loyalty than typical competitors in the same geographic market. This positioning supports both competitive pricing and margin retention.
Roadmap and Growth Opportunities
Introduction
With profitability established and demand consistently exceeding stock levels, MJ Autotrader has a clear and executable growth roadmap centred on capital deployment, market expansion, and brand development.
9a. Roadmap and Growth Opportunities
MJ Autotrader has established a profitable business model within its first year of operation, with demonstrated sales performance across both market segments. The current investment round is the first step in a deliberate growth plan — and to be clear, this is a working capital expansion of an already operating model, not a startup or turnaround. The founding team is confident in executing this plan based on performance to date.
Immediate Term (2026) — Stock Expansion
The immediate priority following capital deployment is the expansion of vehicle inventory across both market segments. Additional affordable to mid-market stock will increase the volume of five-week turnover cycles, while additional high-performance inventory will grow the highest-margin segment of the business. This single initiative is intended to support a material increase in monthly revenue with no additional fixed overhead requirement.
Short Term (2026–2027) — Brand and Reputation Development
MJ Autotrader is committed to building a recognised and trusted brand across the Gold Coast and Brisbane markets. Investment in digital marketing, customer reviews, and social media presence will formalise the word-of-mouth growth the business has already experienced. A stronger brand reputation supports both volume sales and the premium pricing achievable in the performance segment.
Medium Term (2027–2028) — Market Reach Expansion
As turnover and working capital increase, the business intends to extend its geographic sourcing network — including interstate acquisition channels — to access a broader range of vehicles, particularly in the high-performance segment. This expansion will be supported by the in-house workshop's capacity to assess and prepare vehicles regardless of their origin.
Longer Term — Second Location Consideration
As the business scales, the founding team will assess operational requirements including storage capacity and workshop capability to ensure infrastructure keeps pace with stock volume growth. Any such decisions will be driven by performance and demand, and form no part of the current capital raise.
Investor Return Pathway
The business is targeting a return of up to 10% per completed cycle, based on current trading performance and subject to timing and sale outcomes. As the business matures and turnover increases, the founding team is open to discussing longer-term structured investment arrangements with aligned capital partners.
Use of Capital
Introduction
This capital raise has a single, clear purpose — more stock. Every dollar raised will be deployed directly into vehicle inventory, the engine of MJ Autotrader's proven and profitable sales model.
10a. Use of Capital
MJ Autotrader is seeking up to $1,000,000 AUD in working capital, and the use of that capital is deliberately and exclusively limited to the acquisition of additional vehicle stock. This is not startup funding, debt refinancing, or business rescue capital — the business is profitable and self-sustaining in its current form. This is a working capital expansion of an already operating model. The sole constraint on growth is the volume of stock available for sale.
Capital Allocation — Vehicle Stock
The capital raised will be allocated across the two primary stock categories in proportions that reflect current market demand and margin opportunity:
Affordable to Mid-Market Vehicles ($7,000–$15,000)
The majority of capital will be deployed into this segment, which drives the consistent five-week turnover cycle and supports consistent margin generation. Each vehicle acquired in this range is typically sold within the five-week cycle, returning capital and generating profit upon sale.
High-Performance and Muscle Cars ($30,000+)
A meaningful allocation will be directed toward the high-performance segment, where profit margins are significantly higher — can achieve materially higher margins in certain cases. While individual sales cycles may vary slightly, many vehicles in this segment are pre-sold or sourced to order, providing capital efficiency comparable to the volume segment.
Investor Return Mechanics
The business is targeting a return of up to 10% per completed cycle, based on current trading performance and subject to timing and sale outcomes. Individual vehicles may sell faster or slower than the average turnover period, and returns are directly linked to sale outcomes rather than fixed on a set schedule. Capital deployed into stock generates a return upon vehicle sale, with the five-week cycle representing the mid-range of the business's typical sales timeline.
Investors are encouraged to engage in direct discussion with the founding team regarding specific capital structures, including whether investment is made as cash working capital or as stock-in-kind arrangements, both of which will be considered.
11. Contact Details and Thanks
On behalf of the entire MJ Autotrader team, we sincerely thank you for taking the time to review this Investment Information Memorandum. We have prepared this document with transparency and care, and we hope it provides you with the confidence to explore this opportunity further.
This opportunity is best suited to investors seeking exposure to a high-turnover, asset-backed trading model.
We believe MJ Autotrader represents a genuinely compelling investment proposition — a profitable, demonstrated business in a high-demand market, offering a clear return profile on capital with a defined and straightforward deployment model.
We welcome all enquiries and are happy to provide additional information, financial data, or arrange a site visit to our Molendinar facility. We look forward to welcoming the right capital partner into our journey.
This Investment Information Memorandum has been prepared for information purposes only and does not constitute financial advice. Prospective investors should seek independent legal and financial advice before making any investment decision. The information contained herein is believed to be accurate and correct at the date of preparation.